Brice & Associates also excels at identifying and developing PR Partnerships for clients from among a client’s various “publics” and “stakeholder groups.” The agency leverages these partnerships, delivering valuable, positive editorial coverage, web-based and print display advertising, and overall integrated marketing efforts including email-blasts, blogs and other social media.
Agency principal, John Brice, works on each account, strategically delivering valuable exposure for all clients.
The most important PR partnership at Brice & Associates is the direct relationship between its clients and the PR person actually doing the work. This has proven very efficient. It saves clients from wasting time educating the staff of the PR executives who sold the account but do not work on the account.
Brice & Associates’ rates are better than competitive; because it is a “virtual agency” capable of quickly convening veteran PR expertise appropriate for projects on a case-by-case basis, clients don’t have to cover “big agency” overhead run up by large staffs, often comprised of recent college graduates and interns. While perhaps not very effective, these staffs still have salaries, benefits, office space, computers, phones, etc.
Most importantly, it also means clients are always served by experienced PR experts and only pay for what they need and use.
The best way to explain Brice & Associates is through the agency’s work:
For Hyatt’s 2nd largest hotel in the world -and Southern California’s largest hotel, Brice & Associates oversaw all grand-opening PR. Among the agency’s successes in over 15 years with the hotel is suggesting, initiating and conducting a prosperous industry-relations program with Sea World, uniting the shared-marketing-goals of these two iconic brands and producing a PR Partnership delivering tens of thousands of dollars quarterly in the form of radio and print advertising.
Editorial coverage for the Manchester Grand Hyatt San Diego that resulted from the efforts of Brice & Associates ranges from USA Today and Wall Street Journal to Japan’s Travel Channel and CNN from Successful Meetings magazine to Travel & Leisure Family magazine.
For La Casa del Zorro Desert Resort and the Anza-Borrego Desert community of Borrego Springs, CA, Brice & Associates’ results surpassed the tourism PR efforts of the New York City Convention & Visitors Bureau, according to the Hospitality Sales & Marketing Association International, which awarded Brice an International Silver Bell (Gold went to Rio de Janeiro Convention & Visitors Bureau and Bronze to New York City Convention & Visitors Bureau).
For Mercury Insurance, Brice & Associates conceived and executed a government-relations program that had California’s largest auto insurer partnering with the National Insurance Crime Bureau and the Chula Vista Police. The result was positive editorial coverage throughout San Diego County media.
Editorial coverage for Mercury Insurance that resulted from the efforts of Brice & Associates ranges from CNBC, CNNfn, KABC TV News, the Los Angeles Times and the San Francisco Chronicle.
For Rubio’s Restaurants, Inc. , Brice & Associates contributed substantially in creating an icon out of Rubio’s “The Home Of The Fish Taco”; making this delicacy synonymous with San Diego, while driving two-location Rubio’s restaurants to become a publicly-traded chain of approximately 200 locations –done during 17 years of planning and conducting day-to-day PR for Rubio’s. Brice & Associates conceived and executed a government-relations program that had Rubio’s registering thousands of voters in several jurisdictions.
Editorial coverage for Rubio’s that resulted from the efforts of Brice & Associates ranges from the New York Times and Fortune magazine to ESPN TV, MTV and Vogue magazine.
For AT&T executives from around the country, Brice & Associates provided media training in preparation of the 1996 Republican National Convention as part of its work as AT&T public relations firm of record for the convention.
Editorial coverage for AT&T’s sponsorship of the 1996 Republican National Convention that resulted from the efforts of Brice & Associates ranges from the USA Today to the PBS News Hours.
Crisis communications council has been provided by Brice & Associates provided on situations including an employee being murdered by a co-worker at a regional hospital; a church volunteer being killed in a production tragedy at a major event ; foreign objects found in restaurant food; undercover TV news story on lavish government spending at a resort; robberies of many kinds; labor unrest; community protests and many others.
Other chapters in the “About Brice & Associates” story include:
Creating and executing the PR campaign for the Grand Opening of Pala Casino, Southern California’s first casino to offer all the elements of real Las Vegas-style gaming.
Contributing to upstart San Diego entrepreneur Bill Silva’s work to create an entertainment empire, Bill Silva Entertainment, including doing PR on Silva’s first Hollywood Bowl shows, among those was Sting’s 40th Birthday Concert.
Helping launch Space Electronics, Inc., an SAIC spinoff that was purchased by Maxwell Technologies
Helping Paradise Valley Hospital celebrate its 90th anniversary.